About / CxY

About IMASQUE

A brand where CxY and her dad turn imagination into something real.

I am CxY.

An 11-year-old girl full of cuteness and creativity.

IMASQUE is a brand my dad and I imagined together.

I want to make the fun pictures in my head real.

Not just think about them.

Not just draw them on paper.

I want to try.

I want to see whether my dream can become real.

Dream More.

Why IMASQUE exists

This is why IMASQUE began.

I like dreaming.

I also like imagining strange, cute and interesting things.

Sometimes I wonder:

What if an eye mask did not have to look ordinary?

What if an eye mask could be as cool as sunglasses?

What if my plush toys had their own eye masks too?

What if every night before sleep, we all put on eye masks together, like we are travelling into dreams?

Dad said

Then let's make it and see.

I told my dad these ideas.

He did not say, 'That is only imagination.'

First dream

A two-tone sunglasses-shaped eye mask

I want to make the first two-tone eye mask shaped like sunglasses.

It should look a little cool.

Also a little fun.

But it still has to feel soft and comfortable.

Before sleep, I love the feeling of having my own little ritual.

Plush toys

Each one has its own dream.

I also want to wear IMASQUE myself in photos.

Because this is something my dad and I imagined together, I want to be its model.

I want to make different eye masks for more than ten of my favourite plush toys.

They may have different colours, shapes and sleepy faces.

Maybe each one has its own dream.

build with dad

We try it step by step.

I think of many fun ideas.

Dad helps me organize them.

We look at colours together.

We imagine shapes together.

We build the website together.

We find ways to make it real together.

Sometimes I suddenly think of something very strange.

Dad asks me: What would it look like? Would it feel comfortable? How do you want to photograph it?

Not just a mask.

To me, IMASQUE is not just making an eye mask.

It is me bravely starting a brand.

It is also how I let my imagination out.

I want to believe in my dream and dare to make it.

Even if I do not know what it will become at first, I can still make it step by step.

building in public

IMASQUE is the beginning of my imagination.

I will record the process of making IMASQUE.

IdeasColoursDesignPhotosWebsiteFirst real productThe process of making the dream with dadDreaming with my plush toys

Dream More.