Muji-level comfort
Soft, quiet and skin-friendly. The area around your eyes is designed for comfort first.
Boutique sleep accessory
Muji-level comfort. Fashion-eyewear creativity.
IMASQUE is a boutique eye mask inspired by Celluloid sunglasses. Comfortable enough to wear every day, stylish enough to show, and designed to launch under $10.
Looks like eyewear. Feels like a dream.
Eyewear creativity
Not a regular sleep mask in a new colour, but a rest accessory shaped by fashion eyewear.
Under $10
A boutique feeling without a boutique barrier, made easy for the first wave to try.
The first two pieces
Comfort first. Creativity visible.
Muji made comfort a daily standard. IMASQUE builds on that softness with boutique eyewear shapes, original colourways, miniature plush versions and personal add-on ideas.
Celluloid Cream
Tortoiseshell frame with a soft beige blackout cushion.
Celluloid Black
Tortoiseshell frame with a deeper blackout surface and adjustable fit.
Ritual, not novelty
Every IMASQUE has a moment.
Bedtime
CxY and her favourite plush toys put on IMASQUE together, turning bedtime into a little dream ritual.
In-flight
On a plane, it looks less like covering your eyes and more like finishing the outfit.
Recharge
In a gaming room, study break or work pause, IMASQUE becomes your personal pit stop.
Selfie
When friends wear it together, it is not something to hide. It is a moment to photograph.
CxY's AI entrepreneurship story
11 years old, building a product the new way.
IMASQUE is not a product made by adults to please children. It comes from CxY's imagination around rest, styling, plush toys and AI creation.
She first uses AI to imagine real usage scenes, then works with her dad on materials, form, website and the first products. The story keeps its childlike spark, but the brand has to be good enough for adults to buy.
First drop